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Alice E. Marwick is a communication scholar, academic, and author, who currently works as an Associate Professor in the Communication department and Principal Researcher at the Center for Information, Technology and Public Life at the University of North Carolina at Chapel Hill, and an affiliated researcher with the Data and Society Research Institute. Marwick has written for publications such as the New York Times, and The Guardian . Her works include the examination of politics, race, social media and gender. She has been a keynote speaker for various universities throughout the United States.
In Status Update, Marwick draws on ethnographic data from people within the San Francisco tech scene and examines how people use social media to obtain attention and popularity to reach a higher social standing. A review from the American Library Association says that her book is important because it takes a needed female perspective on a world that is misogynistic with its technological feats. Status Update includes an extensive examination of the phenomenon of Internet celebrity.
In The Private is Political, Marwick develops the theory of “networked privacy” to account for the ways that privacy can be compromised in—and across—social media platforms. The book highlights the social justice implications of privacy loss, particularly for marginalized groups.
In the Sage Handbook of Social Media, the authors emphasize the importance of social media within contemporary societies and examines its history to scholars and students, while examining the use of social media within multiple fields from marketing, to protesting, to political campaigns.
She has participated in podcasts examining far-right extremism, misinformation online, and the analyzation of the liberal left and the conservative right's social media habits.
She has also written for publications such as Public Culture and New Media and Society.
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